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Why Do Hipster Communities Adapt Similar Aesthetics?

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This article asks why so many "hipster" communities adapt such styles.

https://www.theguardian.com/commentisfree/2016/aug/06/hipster-aesthetic-...

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If we understood more about why we like certain aesthetics, could it help us to image new ones?

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    Why Do Hipster Communities Adapt Similar Aesthetics?