How Could Urban Farms Become Viable Economically?

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A recent study found that many urban farms are sustained more by mission than economic viability - making their long-term viability less certain. How else could we think about this?

https://www.citylab.com/life/2016/03/urban-farming-financial-viability-s...

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Maybe such models don't make as much sense in a conventional economic sense, but could be part of a coop-based food system?

How Could Urban Farms Become Viable Economically?